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ETFTs are organized by the source of their portfolio decisions. Exposure labels describe how a product implements those decisions. 02 Categories

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Product families

A product has one primary family and can have additional descriptive tags. A manager-run technology portfolio, for example, can be classified as Manager-Led with a technology theme.

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Exposure is a separate dimension

A theme does not determine leverage. Products can target unleveraged long exposure, leveraged long exposure, or inverse exposure where supported. A hedged mandate specifies which risks it seeks to reduce. For example, a Gen Z theme and a daily 2x return target describe two different parts of a product: its investment idea and its exposure structure. They require separate methodology and risk disclosures. See Leveraged, inverse, and hedged exposure.

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Categories are not launch announcements

These families describe the ETFT product framework. Named examples illustrate how a product could be constructed; they do not indicate that a product is available, or that the referenced person or institution has authorized, sponsored, or endorsed it.